Courage – Our courage is in developing new, outstanding ideas, which frequently are followed by others. Our courage is in our character, which gives us power not to be afraid of innovations, obstacles and changes. Our courage is in constant actions, which is done daily, and which gives us results. 

Smart decisions – Everything we do is done smartly, oriented on long term results. This helps company to feel stable and, therefore, increase the feeling of success.  

Responsibility – We are responsible company, and this is reflected on offering effective medication and decisions to market, on creating responsible relationships with our partners, society and country. 

Support - We support each other, partners, doctors, people, patients and vulnerable groups; We always share common challenges within or not crisis.